A TRAGEDY is publicised near enough everyday in the news. Murder, poverty and a general lack of kindness in this world can be seen and read via many different devices. But I’ve noticed more than ever recently the use of triumph over tragedy. The valiant attempts of individuals or groups are offered to us to view and admire. We gasp when a tornado hits a rural town in the US but breath a sye of relief when a woman finds her lost dog live on air.
The 200mph tornado which killed nine young children in a Oklahoma City Suburb on Monday was reported world-wide as a tragedy, which it most certainly was. But the courage of its survivors, servicemen and one man and his dog offered a sense of triumph. Not to say that these positives should outweigh the negatives. The tragedy of this event still exists but the event can be underlined with a sense of prosper.
Also in the media in the last few months I’ve been admiring the recent Cancer Research UK advertisement campaigns. They have intrigued me with their use of triumph and positive outlook. For their promotion of Cancer Research UK’s ‘Race for Life’, survivors and people effected by cancer suggest: “I hate you cancer”, “Cancer you pratt”. Along with the fast paced sounds of British rock band, Kasabian, cancer is viewed as a mean bully no longer being dealt with carefully. It’s now just a pain in the ass and being taken on in a violent verbal assault. I think it’s a great campaign as it shows that our attitude towards cancer is changing.
I first started to consider this notion of triumph over tragedy after watching this years BBC Comic Relief. I noticed that its short films urging you to donate money seemed to look at the positives and what your money does rather than the negatives. This has probably been the case for most years but this year I noticed it more than ever. I can only assume that the people behind the charity have realised that the public are more likely to donate when they see how their money helps.
But in the end a tragedy is still a tragedy, and no triumph can change that. A devastating story can only be effected by triumph not changed. I don’t think that this way of reporting news or promoting awareness is a new concept, with every tragedy we like to think there is a triumph round the corner, and when there is we like to know about it, it’s only natural.